How to Achieve Maximum Success with Tests

Testing Your Pay per Click (PPC) Ad Copy

Way back in 2009, the economy suffered from a very great and drastic fall down which then resulted in a lot of companies’ rough sailing because of the fall down’s effect on the consumers’ way of shopping online. And because of this, companies and retailers were forced to take actionable measures to maximize their bottom line by scrutinizing their initiatives when it comes to marketing as part of their strategy for survival. Also, most of these companies needed to give more focus on main areas such as their PPC or Pay per Click advertising. So if you happen to be in a “make it then forget it” type of relationship with your PPC or Pay per Click account, today is the day that you should change that. Majority of these retailers struggle to receive and have positive return of investment or ROI due to their lack of successful plan and also because of having immeasurable goals to follow.

Various elements have the ability to affect the general paid search performance. And one the elements affecting paid search performance is Ad copy. It is noticeable that trying and examining varied types of ads decide whether a campaign makes it or breaks.

What to Test and How to Test:

There are lots of elements available for use when one is conducting a test in Ad copy. Elements like title, display URL, destination URL and description are key elements for one to be able to create a well contracted Ad copy, as everybody already knows. And for this article, the focus will be on the Ad copy title. The fact that the title of your ad is the first thing web surfers see and notice makes it very important. Do not forget the keyword you are aiming for when you go ahead and try a lot of variations for your title. Presuming that you are selling home electronics, below are the scenarios you should try.

Test1: KeyWord Home Electronics:

Search engines will be able to show you the exact keyword that was typed by the visitor with the usage of KeyWord command. Search engines will just show a default text (“Home Electronics” in this case) if the user typed in and used search terms that are too long. Generating and producing relative titles to the end users is done greatly through this which then leads to an increase in CTR or Clickthrough rate as well as conversion.

Number 2 Title Test: Home Electronics:

In your title, go ahead and try adding terms or words that are highly searched and highly profitable. In Test2, it is different from Test1 for the possession of the main keyword in the title gives the user the whole idea of the services you offer.