Hampton Creek’s Egg-Free Products

Hampton Creek is a food company best known for their egg-free mayonnaise called Just Mayo. However, there is a lot more to the company than just the single product. In addition to Just Mayo, they sell cookies and cookies doughs, and they will soon be releasing many new products as well. Read on to learn more about their unique foods.

Just Mayo was first sold in Whole Foods stores in 2013, and it is still the company’s most familiar and best selling product. It is made with an egg substitute that Hampton Creek food scientists developed from a pea protein. Extensive research of many plant species helped them identify one protein that could emulsify the oil and lemon juice in mayonnaise. The product is currently available in four varieties: original, chipotle, sriracha, and garlic.

The name of Just Mayo was briefly controversial in 2014, when Unilever, the parent company of Hellman’s, brought a lawsuit claiming that the name was false advertising. They argued that a product that doesn’t contain eggs could not legitimately be called mayonnaise. CEO Josh Tetrik explained that the word “Just “in the name didn’t mean “only” but rather “guided by justice and reason.” The lawsuit was dropped after consumer backlash, and Unilever went on to release their own egg-free mayonnaise. Tetrik said he was happy to see another company following his lead.

Hampton Creek’s cookies and cookie doughs are made with sorghum, which is one of the easiest grains to cultivate. Sorghum provides the binding agent in the cookie dough batter and it also adds sweetness, reducing the amount of sugar in the recipe. Just Cookies are available in five varieties: whole wheat, sugar, oatmeal raisin, chocolate chip, and peanut butter. The cookies are distributed exclusively through the food service company Compass Group in school cafeterias and university snack bars around the country. Just Cookie Dough, currently available in chocolate chip and peanut butter, is sold in Target Superstores, but will soon be available in all Targets.

Hampton Creek has recently announced the release of 43 new products, including new flavors of Just Mayo and cookie dough. Brand new products will include pancakes, brownies, salad dressings, and dessert mixes. For more information, check out this informative site about Hampton Creek’s products.