The Variety of Information on the FB Page on Hampton Creek

There are several social media sites that offer different formats for posting information. Some allow only pictures, some let people place videos on the site, and others provide great opportunities for E-commerce. There are a few, such as Facebook, that allow a mixture of media to present information. That makes the site more favorable to businesses and organizations. They can appeal to users of any preference, which increases the amount of people reached. Since social media sites are free, most businesses have pages on many sites. The combination of pages makes direct connections with customers stronger.

A video of a recipe on one site, for example, can have a link to another site that may present customers with a coupon for the main ingredient. Their interest is peaked by the video, and the connection is reinforced by the printable coupon. Customers are more likely to remember the product, and purchase it, than they are to forget the connection between the recipe and the featured ingredient. Customers will see a recipe on the FB page on Hampton Creek, get a coupon, and also be linked onto the business website. From there, they will have access to information regarding products, processes, and the goals of the company.

The food technology company is using plants to develop substitutes for animal products, artificial ingredients, and processed sugar in foods. The first success was a substitute for eggs, called Beyond Eggs, which used a variety of the pea plant as the main ingredient. Just Mayo proceeded, and was available in flavors like garlic and chipotle. The company was able to generate excitement for their affordable, sustainable, and healthier products by using social media, along with traditional advertising.

Social media provides direct and interactive communication in real time. Customers can ask questions and get quick answers, or leave comments and have concerns addressed within a short peroid of time. There are no filters or barriers that are created by commercials, magazine articles, or news stories. Information is not subject to interpretation by an anchor, editor, or spokesperson. Information is presented exactly as the business wants it to be, which makes things clearer.