Where To Find Hampton Creek Products

You may have heard about food technology company Hampton Creek, the makers of Just Mayo and Just Cookie Dough. They are using plant-based products to replace eggs in order to make foods that are healthy and environmentally friendly. They’ve only been around since 2011, but they are expanding rapidly with new products and new markets on the horizon. The company has followed a rather unusual path in its distribution, and its products are available in a surprisingly wide range of places.

Just Mayo, an eggless mayonnaise that is the company’s flagship product, was introduced in Whole Foods stores in Northern California in 2013 and had spread to stores in other states within a month. In 2014, Hampton Creek expanded its production capabilities, thanks to an investment of $23 million in a Series B round led by billionaire investor Li Ka-Shing and Yahoo! founder Jerry Yang. By then end of 2014, their products were available in many major grocery chains including Walmart, Costco, Safeway, and Kroger.

Most food production companies focus on a single type of distribution, stores or food service, but Hampton Creek is doing both. In 2014, they began distributing Just Mayo and Just Cookies through Compass Group, a giant food service company. By 2015, Hampton Creek foods were available in 2,300 public school cafeterias as well as in 400 universities, in stadiums, and in the U.S. Senate.

Hampton Creek has recently announced plans for the near future. These include the release of 43 new products, a few of which have just hit the shelves in Walmart and Target. Hampton Creek products in Walmart include two new salad dressings, Just Ranch and Just Italian, in addition to four flavors of Just Mayo (originial, sriracha, garlic and chipotle). Target Superstores are carrying chocolate chip Just Cookie Dough along with the newest variety, peanut butter. Other new products will include pancakes, brownies, baking mixes, and dessert mixes.

In the next three years, they plan to develop between 500 and 700 more products over the next years, including breads, pastas, and meat substitutes. They also plan to start selling products online by adding e-commerce capability to their website.