Wikinut Takes a Look at the Problems Facing Sustainable Foods in the Mainstream

Sustainable foods seem great because they rely on using ingredients that come from a plant-based source that can continue to produce. But, it isn’t easy getting the mainstream to embrace it. They think it is one or the other- meat or plants- when the reality is anything but.

One of the big obstacles in bringing sustainable foods to the mainstream is that they do not always have broad mainstream appeal. It is difficult to get someone to forgo meat from their diet. It is a big task to ask someone to deliberately remove meat from their diet.

The battle, then, is to not focus primarily on removing strict meat items. The effort is to remove meat-oriented items from food that is not meat. For example, bacon is a common ingredient in many salad dressings. The goal would be to find another alternative that could potentially have the same taste contribution. Of course, many food items have meat bases that are unnecessary or can be removed without a major affect on the taste. Chicken stock is used extensively in soup. Soups without chicken stock would not have that meat base. Furthermore, they would be more sustainable because they are relying fully on plant-based ingredients.

A final example is cookie dough. Cookie dough is traditonally made with dairy products, but it does not have to be so. “Just Cookie Dough” (a variation on Hampton Creek’s famous “Just Mayo” product) uses plant-based ingredients. Many argue that the taste is superior. It is also healthier, and boasts an equal amount of protein. Brocolli and spinach are brimming with protein. Nuts are also famously high in protein. A recently posted Wikinut article goes into further detail about non-dairy food options. The Wikipedia page for Hampton Creek, at is also a good source.

Sustainability is the future of the food economy. Hampton Creek and other sustainable food providers are pushing the envelope. Hampton Creek is experimenting now with various food items. They are trying to find sensible and marketable methods for turning foods fully plant-based. There are millions of items in the marketplace that are not meat, but they rely on meat products. If the focus can remain on tackling non-meat items, the sustainable food market can flourish without extensive backlash.